It’s Internet or nothing A great number of consumers use the internet to search for products and services they need before they make a purchase or use a service. In today’s world everyone assumes your company has a website and if its does not have one they assume it is too small to be reliable. Most of your competitors probably already have a website. Don't let them snatch your customers away by not having your own company website.
Website promotion is key A website is a great marketing tool and good source of information, but if people don’t visit your website it is a good as not having one. A website is just like a home address, no one will know your home address if you did not give it to them. It is therefore vital for your potential customers to be aware that you are out there offering services they might use. To ensure maximum reach out, make sure all your communication tools carry a link to your website. From print material and business stationery, business cards, flyers, signatures, delivery notes and invoices to emails and all digital communication tools.
Search Engine Optimization (SEO) Search Engines, like Google, use robots to constantly search for new content on the web, this process is called indexing. SEO is a set of techniques used by web developers to allow search engines to store information about your website in their databases. If your website is not optimized for search engines, then it will not be indexed and it will not appear in search results when people are looking for your services.
Fresh Content Having fresh content is key to attracting and retaining visitors on your website. Fresh content will also drive additional traffic to your website and will potentially increase sales of products your customers did not know about before. If the services you offer are constantly changing, then you would want to keep your customers up-to-date, by posting updates as they occurs.
Social Media Integration is a must Social media is number one referral of all traffic on the web. Two out of three customers of Wakaitu Web Solutions come from social media. The inbound links from high-profile social sites such as Facebook, Twitter, LinkedIn, YouTube and Google+ will increase your search engine results page ranking. Social media presence is a must for every business small or big. Use LinkedIn for a professional profile, Facebook page post photos of new products and services and Create a Twitter profile and post relevant tips and information to your followers. Link all those to your website and your website will start to pick up unbelievable traffic right away.
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