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Why does my website need SEO?
Search Engines create the majority of web traffic. From Google, Bing to Yahoo, search engines are the preferred method of locating content on the internet.
Search engines provide targeted targeted traffic that people are looking for: whether it is general content and information or your products and services. If these search engines can't find your site, you are missing out on traffic and potential customers.
If search engines are constantly indexing the web, then Why do SEO?
Given that the way search engines discover content on the web is an automated technology, there is a limit to how search engines operate. Therefore the chances of you side generating enough traffic can not be left to an automated algorithm, as smart as they may be. Therefore performing what is called SEO optimization is regarded as helping the search engine's algorithm to locate your content and add it to their databases for future reference.
Can I do SEO for myself?
SEO optimization goes further into the actual understanding of how search engines work. You can do the basic tasks by your self but to full grasp the potential that SEO offers, you might need help of a professional web expert.